Dear Wanna-Be Author,
I came across a HuffPost article that I wanted to share with you. Well, it’s more like a rant than an article but it’s still a must read. In it, Rachel Thompson put all whiny authors on blast and ask “have you done everything to market your book.” Now before you nod your head and answer “duh- of course I have,” please take a moment to read her list of “everything.” I’m sure many of you are in for a surprise. But before you go, I wanted to share my take on the Asshole Author (pardon my french- really-not really)
I’ve said it before, but it’s worth repeating. When it comes to marketing a book successfully, you either need to invest a lot of your time or a lot of your money. Many self-published authors choose to invest their time, but they don’t know exactly what to do. Instagram is fun. Facebook is great. Twitter is awesome. But if you’re not strategically marketing your book in-between sharing Fire Challenge videos and cute cat pics, you’re missing a marketing opportunity and quite frankly wasting your time. If you don’t have a website (a personal Facebook URL and your Amazon book page doesn’t count) you’re wasting your time. If EVERY status you post is “BUY MY BOOK,” not only are you wasting your time, but you’re also ruining your brand (and getting on my last nerve).
Social Media Marketing is free, fun, and once you get the hang of it, easy. But it’s also time-consuming, takes a certain level of dedication, a basic understanding of how to work each social media platform effectively (here’s a clue: your Facebook status and your Twitter status should be worded differently), and you must constantly maintain a tightrope balance between being personal and professional.
That being said; many authors are doing it wrong. They are copying how other authors are marketing on Facebook thinking “If Seanique Stevensisha is marketing her book that way, and I always see her online talking about her book, she must know what she’s doing.” What they don’t see is Seanique only sold three books gave away 300 copies for free and have no idea what to do next.
Instead of following the Seaniques of Facebook, do your research. Join an online course. Attend a local workshop. Get your information from the professionals. Talk to people who have been in the game longer than six months. And for crying out loud, Read-Read-READ!!!! You’ll be surprised at how much free information is floating around the web. Once you’ve attended the workshops and read til your eyeballs are about to fall out, gather all the information together and create a marketing plan that fits your budget, your book, and your style. Stop copying Seanique. Trust me. She has no idea what she’s doing and just fronting on those book sales.
And side note: PLEASE STOP WITH THE “BUY MY BOOK” POSTS- I mean, seriously!!!
All my love,
Joy the Lit Diva