The “Less Talk…More Action” Business Empowerment Video Series


*** Please Post and Publicize ***


For Information Contact:

Kareem Hertzog, Executive Director

The Optimum Institute of Economic Empowerment, Inc.




Joy Farrington, Virtual Author’s Assistant

Lit Diva, Inc.

877- 432-7386



The “Less Talk…More Action” Business Empowerment Video Series


On September 6th, 2011 the Optimum Institute of Economic Empowerment, Inc. (“OIEE”) announces as a part of the “Less Talk…More Action” Economic Empowerment campaign a series of business empowerment videos in order to provide exposure to minority businesses as well as empower other future business owners.


Ryan Mack, President of OIEE, seeks to interview minority business owners at their place of business by asking them to provide one 30 second business tip for other future business owners. The 30 second tip along with all company information will comprise a 1 minute video that serves the purposes of providing exposure to minority businesses, empowering future minority business owners, and promote the “Less Talk…More Action” Economic Empowerment tour sponsored by the George Soros Foundation The Open Society Institute.


Ryan Mack stated, “It is time to develop a spirit of benevolence and empowerment within our community businesses. Each one teach one is not just a phrase we should all live by, but is one of the most powerful marketing tools for business owners. This tour has a goal of changing the mindset of the way we do business with each other and this series is all about empowerment of self through empowerment of others! Less talk…more action!”


Mr. Mack will conduct various interviews as he stops through the cities on the tour. Interested business owners should contact OIEE prior to each tour date to schedule an interview with Mr. Mack when he comes to their city. The cities and approximate times of the tour are the following:


New York (October 16th – 27th), Detroit (November 1st – 10th), New Orleans (January 2012), Jackson (February 2012), Baltimore (March 2012), Philadelphia (April 2012), Chicago (May 2012) and Milwaukee (May 2012).


Minority business owners across the country can participate as well by recording a 15 second video clip in their establishment with a business tip for the community. Email the video clip, along with a company bio, and all advertisement information to for review.



About The Optimum Institute of Economic Empowerment


OIEE has a mission to create and implement tangible economic empowerment programs. As a change agent OIEE will develop and administer programs that will focus on teaching and increasing exposure to principles of financial literacy within communities of need.  Working individually and also in collaboration with other community constituents, OIEE believes that individuals, businesses and communities can be educated to understand and adhere to those financial principles which will serve as a solid foundation for future economic growth and sustainability.


About the Open Society Foundations


The Open Society Foundations work to build vibrant and tolerant democracies whose governments are accountable to their citizens. To achieve this mission, the Foundations seek to shape public policies that assure greater fairness in political, legal, and economic systems and safeguard fundamental rights. On a local level, the Open Society Foundations implement a range of initiatives to advance justice, education, public health, and independent media. At the same time, we build alliances across borders and continents on issues such as corruption and freedom of information. The Foundations place a high priority on protecting and improving the lives of people in marginalized communities.



About Joy Farrington

Joy the Lit Diva (Farrington) is a Professional Book Accountability Partner, Book Coach, and Content Creator who enjoys assisting coaches, speakers, and non-fiction authors with the writing, publishing, and marketing of their books. The Writers Mastery Course is an ongoing Writing Series conducted in a virtual classroom. The overall focus of each course is to assist new authors with the ins-and-outs of Writing, Publishing, Book Marketing, and Authorprenership. With a focus on online tools that make your job as a writer easier, the Writers Mastery course is a unique way to hone your skills as a writer and reach your publishing goals. For more information about the Writers Mastery Course, please visit:

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