American Express: The Rise of the Non-Publishing Company


american express the rise of the non publishing company

I was doing my daily email-inbox cleansing when I came across this very interesting article by Jeremy Greenfield.

Now that ebooks are popular and relatively easy and inexpensive to produce, non-book-publishing media companies as well as others have jumped on the bandwagon and are making ebooks part of their media  mix. It’s a story we’ve covered heavily at Digital Book World.

Most recently, Scientific American launched a series of ebooks. American Express Publishing launched an ebook line with Vook. The Atlantic began to publish its own ebooks. USA Today published USA Tomorrow, a collection of expert predictions about the future of America. Harlequin and Cosmopolitan magazine inked a deal to publish several ebooks a month together. Newsweek/Daily Beast entered into a partnership with Vook to publish ebooks. Playboy launched a series of shorts for the Kindle, the Washington Post announced an e-book program, and the Chronicle of Higher Education, a trade publication focused on the higher education field, launched an e-book business. Other notable companies to jump into the space are magazine publishers Conde Nast and Hearst and NBC News, a division of NBC Universal. And the Wall Street Journal has recently rejuvenated its e-book program.

It’s obvious these well-known company have mastered the art of “follow the money.” But can traditional-based companies such as American Express a digital publishing game-changer? I choose to focus on the pros. For instance, the fact that this can only further validate eBooks authors as bona fide, authors and not the fly-by-night-shady operators some industry “experts” still label us to be.

But self-published and eBook authors, what do you think? Are you pleased or threaten by the idea of a Playbook eBook Publishing  or Washington’s Post eBook program?


About Joy Farrington

Joy the Lit Diva (Farrington) is a Professional Book Accountability Partner, Book Coach, and Content Creator who enjoys assisting coaches, speakers, and non-fiction authors with the writing, publishing, and marketing of their books. The Writers Mastery Course is an ongoing Writing Series conducted in a virtual classroom. The overall focus of each course is to assist new authors with the ins-and-outs of Writing, Publishing, Book Marketing, and Authorprenership. With a focus on online tools that make your job as a writer easier, the Writers Mastery course is a unique way to hone your skills as a writer and reach your publishing goals. For more information about the Writers Mastery Course, please visit: http://litdiva.com/WMC/

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