books


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Rumors are re-circulating that Amazon will open brick-and-mortals stores. Ever saw the movie You Got Mail where Tom Hank’s character basically destroys Meg Ryan’s character’s book store business within months of opening his Mega Book Store. Now imagine what could happen if Amazon opens stores nationwide? If this is true, watch […]

Amazon To Open Brick-and-Mortar Stores?



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As reported on Publisher Weekly, Books-a-Million announced today they won’t stock Amazon book titles. Books-A-Million has joined with Barnes & Noble and will not carry Amazon Publishing titles, including those published under Houghton Mifflin Harcourt’s New Harvest imprint, a BAM executive confirmed to PW. In an earlier post, I talked about Barnes and […]

Team Barnes and Noble, Books-A-Million Refuses to Stock Amazon Titles



Did you know that the most viewed online viral ad, the Evian Roller Babies ad, garnered more than 45,166,109 views as of November 2009? Although certified by the Guinness Book of World Records as the most watched ad of the year, it had diminutive to no offline support at all! […]

Viral Marketing Book By Alice M Shown



  A social marketing plan is another name for communications plans with regards to business and business marketing using social networks such as Twitter, MySpace and You Tube for example. Here are some of the things that a social marketing plan will entail for businesses that want to use a […]

Social Marketing Tips – 4 Aspects of an Effective and ...



  Imagine this scenario: You’ve just finished your first book. You are thrilled beyond measure. Fantasies of best seller lists, limo rides in New York, and appearing on Oprah dance through your head… It’s a beautiful dream. However, that dream can turn into a nightmare of wasted money and disappointment […]

The Top 7 Ways Authors Mess Up Their Book Marketing ...